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The pillars of effective prospecting to ultra high net worth opt-in individuals
From the finest customized vintage driving machines to the made to measure Rolls Royce Phatom series, one private car show isn't promoted and requires two forms of invitation to enter. You may be due an elite double invite if you have a automobile worthy of auction potential.
Nine in ten High Net Worth Individuals (HNWI) now invest in digital assets such as cryptocurrencies or land in the ‘metaverse’, according to Altrata 2022 Q4 research. Only one in ten people with at least £250,000 in investable assets have yet to invest in digital assets, a figure that is down from three in ten last year. And it’s not just the ultra-wealthy getting involved. More than half (52%) of those with more than £3 million of investable assets are backing the metaverse, via META, but so too are 40% of those with less than £250k as Wealth-X's Anna Wagner reports.
Wealth-X Private members may download the full Knihgt Franks Weath Reprt 2023 complimentary until November 2023 (c) Knight Frank Wealth
The number of multimillionaires worth more than $30 million dropped 6% in the first half of the year, while total wealth fell 11% to $41.8 trillion in the first half of 2022. There were 392,410 people with an ultra-high liquid cash condition in the world. This figure is 6% less than that recorded a year earlier. At the same time, China was able to avoid a negative trend, where in the first half of the year the number of multimillionaires increased by 2.3% to 51,145 moving the country up to 105% and currently leading the world in this niche category. Wealth-X Private members may access the full report until 01 January 2023.
A TAG Heuer + Porsche Collab 'Collash'?
October's PR party balloons are deflating while the second licensing agreement between TAG Heuer and Porsche ticks on. By Dan Scott
In July of 2021, TAG Heuer and Porsche were off to the races. After decades, it was finally time the two mega brands would stop flirting with each others intellectual properties. Both brands trademarked the "Carrera" namesake under different sectors, yet were utterly unaligned. Until LVMH stepped-in (owner of TAG Heuer and Porsche) and decided to fast track a global licensing partnership. We've seen collabs like this before... a famous European automotive producer partners with a luxury fashion brand, and suddenly the Gucci car is on the streets of Italy. Or, a struggling car company partners with a top network TV show, ā-lə the Chrysler Cordoba, and anyone watching "Fantasy Island" in the 70's is also imitating Ricardo Montalban's "rich Corinthian leather" wording aired on national spots. Binary prejudice sides with history in proving men purchase more watches than women. And, males tend to spend more on "one good watch" than all the jewelry they'll ever own.
And, many men crave fast sports cars. So, a licensing and heavy cross-promotion reunion between TAG Heuer and Porsche made sense. The first round moved from black-on-black styles to an all natural diamond bevel. Models of the TAG Carrera X still sell for upwards of $7,000 USD. Then, a smart sounding marketing type convinced a boardroom full of LVMH executives to go "really smart." Enter the first luxe sports watch to turn over the engine of a luxe sports car. Yet, every game is a gamble, and after attending a quickly organized (and perhaps too quickly organized) cocktail function this month in Manhattan, hosted by the dual brands, it's understandable why many investors are checking their watch.